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The Essentials
Senior Marketer · Brand & Growth · Dubai

I rebrandlaunch the brands you already know.

Eighteen years of launches, rebrands and campaigns for Emirates, Mercedes-Benz and DAMAC. Based in Dubai, and ready to lead the next one.

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Eighteen years, in numbers
The career

The launches, rebrands and campaigns, in the order they happened.

About

Marketing only counts when it moves the P&L. I've spent eighteen years proving it. I led Emirates' rebrand across sixty markets, helped steer Mercedes-Benz across eighty countries, and owned the AED 25M budgets behind DAMAC's biggest launches. I've driven AED 20M in new customers in six months, thirty-five million views on a single campaign, and sixteen percent more retention. The method never changes: start with the commercial goal, ground it in research, and measure to the last dirham. What do you need to move?

REAL ESTATE · AUTOMOTIVE · AVIATION · FMCG · GOVERNMENT  ·  EIGHTEEN YEARS
Selected work

The campaigns behind brands you know, and the numbers they moved.

Experience · 2008 to 2026
How I work

Every brief starts with the commercial goal.

Capabilities

Range across the whole marketing function.

Sectors Consumer Tech & FintechReal EstateAutomotive & LifestyleAviation & TravelFMCG & RetailGovernment
Projects · concepts executed with AI

Personal ideas and concepts, taken from zero to live with AI.

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Certifications & training