About
Marketing only counts when it moves the P&L. I've spent eighteen years proving it. I led Emirates' rebrand across sixty markets, helped steer Mercedes-Benz across eighty countries, and owned the AED 25M budgets behind DAMAC's biggest launches. I've driven AED 20M in new customers in six months, thirty-five million views on a single campaign, and sixteen percent more retention. The method never changes: start with the commercial goal, ground it in research, and measure to the last dirham. What do you need to move?
REAL ESTATE · AUTOMOTIVE · AVIATION · FMCG · GOVERNMENT · EIGHTEEN YEARS
